MARKETING.....JOIN ME:)

Since I started this journey I've come across other photographers who like me is trying to learn and do as much as possible to get their photog business going. I've also seen the rewards that come when sharing information that can benefit all. If you are just getting started in photography, or interested in learning how to market your business from some well known photogs, then this two day telesummit is for you. Check it out here

Register today! If you live here in Utah I will be having the telesummit broadcasted and would love to enjoy your company. I think this would be a great opportunity to learn, digest, and then share with other photogs what we take from this. If your interested in joining me, please send me your email and I will give you all the details.

And yes I have many posts coming, its been a wild and crazy few months with alot going on, and still so much to catch up on....be ready because I have alot to share:)

Enjoy!

Photoshop and I are friends:)

I love that photoshop (PS) helped me to make this cute design cover for some of my marketing stuff for my biz and thought I would share just a tad bit. Here is the cover for my trifold brouchere with information regarding weddings, and engagements. I remember a few months ago earlier this year PS and i had a hard time getting along. These days though, its hard to keep us apart:)....I have come to really appreciate how wonderful this program is! It has taken alot of time, classes, and money to get this program down, but now I feel very comfortable and am still learning things everyday. Thanks PS!





Clients are always asking me what to wear, so I designed a flyer to help my people prepare for their shoot with me. Again thanks PS!

I'm really excited for this weekend though as I have alot of projects and shoots lined up. I don't even know where to begin, but the pictures that are still yet to come will tell it all. I've been pretty busy, so to my blogger friends please bare with me. i will try to do better and will keep you posted with some of the fun and happening things goin down here with Seini Photography!

Marketing 101

I figure since I want to specialize in weddings, I need to start taking pictures of rings.....Isn't that a beautiful ring? I have to give a shout out to my husband who provided this piece of work 8 years ago when we decided to get married. When we had initially gone ring shopping, I had picked just a small princess cut diamond because I wasn't trying to start out our marriage with debt and was pretty satisfied with just living on "love" alone. Then to my suprise at our engagement party, he suprised me with this sucker....I was in shock, and of course thought to myself, "he's got good taste and is definitely a keeper!" :) My husband is always so proud when he sees this ring. Funny thing is, to this day my mother in law still claims shes the one that picked out the ring...and they can go back and forth for days. However, I'm just grateful for this beauty! Thank you Hun.

Anyways, as I've reviewed my notes, there were quite a few workshops I attended related to Marketing that I will share in this blog. I attended the business institute which really helped me to see the light at the end of the tunnel. As I've discovered this passion of photography, I learned that passion itself drives motivation which results in action. Think about it....if you are starting your own photography business, ask yourself why? As Mitche Graf asked, "is it the joy of being self employed and ability to dictate your own hours? is it the ability to dream your own dreams and reach your own stars? or is it the ability to "breathe life" into your own business creation and watch it grow and profit"....sometimes these answers can drive one to put everything on the line, and without the passion to back it up, it won't happen.

I must of sat in at least 7 different 2 hr sessions which revolved around marketing, selling, and pricing. However, some of the reoccurring themes I gathered was that as photographers we have a life outside of photography that needs to always be in sight. I really appreciated that because just getting started in this business I'm seeing just how easy it is to get too get so busy with photography. The time spent away from my family is so precious considering that I am already working full time during the week aside from photography. The bottom line was that we need to look for effective and innovative ways to create/take our businesses to the next level of sales and profitability so you can have the freedom to attain your own personal goals in life. Basically, effective marketing allows you to have a life outside of photography.

Here are a few things to keep in mind:
-Good marketing is not an expense; its an investment
-Know yourself and your priorities
-Know your clients, and understand them
-Be objective
-Broaden your reach and services
-What sets you apart from other photographers? or separate yourself visually
-Embrace Technology
-Building relations is key to building business
-Be the key connector for people
-What are you selling?
-Earning referrrals
-Stop trying to be perfect, start trying to be remarkable
-Place yourself in the path of your clients
-Let your photography speak for itself
-Positioning
-Viral marketing
-Personalization
-Communication
-Creating partnerships & networking

For the sake of not writing a novel, those were a few key points made when marketing. Stay tuned for tomorrow!